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Season 1

Episode 1

How ABC Fitness Keeps Your Gym Running

Thoma Bravo Managing Partner Scott Crabill details how ABC Fitness quadrupled their client base after Thoma Bravo acquired the fitness technology company in 2018, and then discusses how ABC’s go-to-market strategy was transformed and taken to the next level with ABC Fitness CEO Bill Davis.


Welcome To Thoma Bravo’s Behind the Deal

Join Orlando Bravo, founder and managing partner of Thoma Bravo - one of the largest software investors in the world - for stories behind some of its biggest and most dynamic acquisitions.

Certain statements about Thoma Bravo made by portfolio compony executives are intended to illustrate Thoma Bravo's business relationship with such persons rather than Thoma Bravo's capabilities or expertise with respect to investment advisory services. Portfolio company executives were not compensated in connection with their podcast participation, although they generally receive compensation and investment opportunities in connection with their portfolio company roles, and in certain cases are also owners of portfolio company securities and/or investors in Thoma Bravo funds. Such compensation and investments subject podcast participants to potential conflicts of interest.