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Autodata Solutions Group is now fully owned by Thoma Bravo — a leading private equity investment firm for an undisclosed amount. Autodata is a leading provider of software solutions that power the automotive industry through insights provided by analyzing myriad formats of data.

Autodata develops software solutions (for on-premise business processes) as well as SaaS ranging from back-end automation to sales & marketing endeavors.

Hence, its solutions facilitate for –

  • System development that integrates the ordering of vehicles between the dealer and an original equipment manufacturer (OEM)
  • Customer-centric and data-driven immersive marketing initiatives
  • An increase in the efficiency of sales operations

“We are excited to be partnering with Thoma Bravo to accelerate product innovation on behalf of our prestigious OEM, dealer, and dealer service provider customers,” said Craig Jennings, President of Autodata Solutions. “We are aligned in our commitment to bring high-quality data and software solutions to an industry undergoing significant technological adoption, with an increasing focus on leveraging digital channels.”

“Autodata Solutions’ steady growth and delivery of valued solutions over the last three decades has positioned it as a leader in the automotive data and software ecosystem,” said Scott Crabill, a Managing Partner at Thoma Bravo. “We look forward to leveraging Thoma Bravo’s expertise investing in leading software and technology companies to help drive the company’s next phase of growth.”

Thoma Bravo’s legal advisors were Kirkland & Ellis while BC Capital Markets and KKR Capital Markets LLC. Funded for this acquisition.

Read the article on the AiThority website here.