SAN FRANCISCO—Thoma Bravo, LLC, a leading private equity investment firm, today announced that it has completed its acquisition of TRADER Corporation (TRADER), Canada’s leading digital automotive marketplace and software solutions provider.
“Today’s announcement with Thoma Bravo will enable TRADER to enhance our market position and strengthen our commitment to innovation,” said Sebastian Baldwin, President and CEO of TRADER. “This partnership represents a new chapter in TRADER’s history, and we are excited to work with Thoma Bravo to augment our leadership.”
TRADER Corporation is Canada’s largest and most trusted digital automotive marketplace and provides the most comprehensive set of marketing software solutions to Canadian automotive dealers. Its market leading online properties — autoTRADER.ca™, autoHEBDO.net™ and Autos.ca — attract 13 million visits per month and are regularly relied upon by over 5,000 dealers, listing over 450,000 vehicles. In addition, the company provides software solutions that enable its dealer customers to make smarter and faster business, inventory, and marketing decisions.
“We continue to be impressed by TRADER’s team and its commitment to its customers,” said Holden Spaht, a managing partner at Thoma Bravo. “We look forward to working closely with the TRADER team to further develop the business, leverage our technology expertise, and support the company’s investment in growth initiatives.”
About Thoma Bravo
Thoma Bravo is a leading private equity firm focused on the software and technology-enabled services sectors. With a series of funds representing more than $17 billion in capital commitments, Thoma Bravo partners with a company’s management team to implement operating best practices, invest in growth initiatives and make accretive acquisitions intended to accelerate revenue and earnings, with the goal of increasing the value of the business. Representative past and present portfolio companies include industry leaders such as Blue Coat Systems, Deltek, Digital Insight, Global Healthcare Exchange, Hyland Software, PowerPlan, Riverbed, SolarWinds, SonicWall, Sparta Systems and TravelClick. The firm has offices in San Francisco and Chicago. For more information, visit www.thomabravo.com.
TRADER is the largest and most trusted digital automotive marketplace in Canada and provides the most comprehensive set of marketing software solutions to Canadian automotive dealers. The company is positioned at the center of the car buying process in Canada, connecting consumers, dealers and OEMs. Its marketplace, led by the flagship autoTRADER.ca website and mobile applications, brings together Canada’s largest audience of in-market car shoppers with Canada’s most comprehensive and detailed inventory of new and used vehicle listings. TRADER’s marketing software solutions enable dealers to manage their websites, digital marketing campaigns and inventory. The company’s online marketplaces and destinations include: autoTRADER.ca™, autoHEBDO.net™ and Autos.ca. For more information, visit www.tradercorporation.com.