Thoma Bravo’s Behind the Deal podcast won 10 MarCom 2025 Awards, including two Platinum and eight Gold, as well as three Honorable Mentions. MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals. Since its inception in 2004, MarCom has evolved into one of the largest and most-respected creative competitions in the world. Each year about 7,000 print and digital entries are submitted from dozens of countries.
Thoma Bravo’s Behind the Deal was recognized in the following categories:
Thoma Bravo’s Behind The Deal Podcast
- Informational Series – Platinum Award
- Team Specific Project Achievement – Platinum Award
- Outstanding Production – Gold Award
- Educational Series – Gold Award
- Industry Focused Series – Gold Award
Thoma Bravo’s Behind The Deal: How Instructure Grew into a Leading EdTech for K-12, Higher Ed, and Professionals
- Industry Focused Single Episode – Gold Award
- Informational Single Episode – Gold Award
Thoma Bravo’s Behind The Deal: How HCSS is a Leader in the Construction Industry's Digital Transformation
- Industry Focused Single Episode – Gold Award
- Informational Single Episode – Gold Award
Thoma Bravo’s Behind The Deal: How Ping Identity Mastered Identity Security for Global Enterprises
- Informational Single Episode – Gold Award
- Industry Focused Single Episode – Honorable Mention
Thoma Bravo’s Behind The Deal: How Coupa is Utilizing AI to Revolutionize Business Spend Management
- Industry Focused Single Episode – Honorable Mention
- Informational Single Episode – Honorable Mention
Learn more about the MarCom Awards 2025 and view the full list of award recipients here.
* This award is the opinion of the party conferring the award and should not be considered an endorsement of Thoma Bravo. Issued by the Association of Marketing and Communication Professionals on October 31, 2025, the MarCom Awards were based on work produced after January 1, 2023. Thoma Bravo paid a submission fee in connection with this award. In general, the receipt of compensation influences, and is likely to present a potential material conflict of interest, relating to any granted award. There can be no assurance that other providers or surveys would utilize the same criteria used to determine this award or reach the same conclusion.
